Blog series which features the talents of the studio, the ones who compose our pulsating atmosphere;

Golden Coins: Pamella Pesarelli, 3D artist.

OI #GoldenCoins shows our 3D Artist Pamella Pesareli and her adventures around the 3D world.

Prata da Casa: James Brelaz, el Motion Designer

#GoldenCoins comes in this glory Monday to shake a little bit of your life. Today we talk about our precious James Brelaz, the Motion Designer that always has a hidden trick and know all the questions we may have about anything. (specially softwares!) Brelax, Breláz, Brêlaz. How long are you here at Cafundó and what […]

#PratadaCasa 4: Giovanni Girardi, Ilustrador.

Let’s discober the other golden coins of the yellow house?? Today we’re gonna talk about the main front of Illustration in Cafundó: Giovanni Girardi. It’s an old buddy we have since 2010, and so on he has engalarged our borders and gave a special shine to our work. Just about he got here, he joined […]

#PratadaCasa 03 – Roland Roderjan

strong>#GoldenCoinathe 3rd has arrived! We are going to talk about out rcreative resources inside the studio. Today is a special date for designers in Brazil so let’s talk about our Art Web director. He whom has, besides some other stories, is a graduated designer from UFPR – city of Curitiba.. Roland Roderjan is the guy […]

#Pratadacasa 02: Douglas da Silva

If you haven’t seen our #GoldenCoin01, this is a special moment where  Cafundó is revealing to the world the talented ones that make our team shine abroud.. Now #GoldenCoins 2nd edition is gonna talk about a boy who came here to let everything work fine. This guy programmed this blog: if everything works, he is […]

Prata da Casa #1 – Felipe Fox

Cafundó is gonna to share its #GoldenCoins: the brave heros who passed through our trembling selection, slaying dragons and Léo-ns so they could seat at ease in a throne of the Yellow House. Ok, maybe not. But they are our precious creative resources that are able to transform fabulous ideas into reality. The one who […]

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Manifesto Social

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Pensando Design: Projeto 50 problemas em 50 dias!

Staff Picks / posted by in 21 Jun of 2012

Motivation works effectively if linked to a lot of courage and love for the challenge. The English designer, Pete Smart, decided to break some standards in order to develop the project 50 problems in 50 days, wich combined design, adventure and quite a lot of effort and ambition! He saw that the design is not the same as it was 30 years ago. Nowadays the design, above all, enables us to solve problems in different medias (and beyond). And, it was exactly what Smart decided to test! What are the limits of design capacities to solve social problems in adverse situations, and within different cultures?

To address these questions, he established the goal of solving 50 social problems in 50 days using design as an strategic and creative tool. Pete had some aims to reach after the practical project, such as: find out if Design Thinking can be applied to other areas beyond the limits of the discipline, how design innovation is cultivated, how should act the design professional of the 21st century…and a lot more! To get some of these answers and basement to give continuity to the project, he interviewed 30 of the largest design agencies in the world, discovering there, where is the power of design and what are its ability to do good and bad.

Below, some quotes of the interviews, and you can check it out at his blog .

By the way, how to arrange these interview was already the problem number 1 of day 1. After all, is not easy to communicate with an agency from Bulgaria. What if they does not speak English? How design can solve the problem of language barriers?

It sounds bizarre, it seems that has nothing to do, but he found three different solutions! Another nice, simple and effective example was to solve the issue of the chewing gum in the streets, and you can check one of the solutions below.

That’s the fun of being a designer: to have the possibility of creating many points of view about the world. We can get confused between so many options. It is the graphic arts, illustration, 3D, web, o digital, mobile, motion, thinking … tuff decisions. But, good news. Number one: the 50 days project itself, that shows very well how the designer can be useful to the world in the most varied situations, making crazy conexions between complex unsolved situation and all the design fields. And the good news number two is that creative thinking (design thinking) is more valued and necessary within companies (and we include Cafundó here) than ever before. “I believe a good designer doesn’t see platform limitations across print, web, motion or other media. A good designer sees infinite possibilities” Yolanda Santosa .

The world and businesses (including us here at Cafundó) need people who can “connect the dots”, with a broad view, the ones wich can aggregate experience and are able to make this become a new idea, a new solution that is no longer an “improved copy”. Is to create, in fact, an innovation! Like you can read at this article here and article from HSM, .

As said Kevin Roberts, CEO of Saatchi & Saatchi and one of the biggest creative minds of the world, in the book Lovemarks.

“Innovation explains very well the Japanese concept of “kaizen”. A continuous process of improvement for the benefit of consumers. Today we expect all companies to innovate, and innovate significantly, creating value (…). An invention is product of a creative and curious mind. Innovation is something that changes the consumer’s life, that somehow alters or changes the world in which he lives. This is an innovation. ” (ROBERTS, 2004, p. 61)

So, no no more blah blah blah, and have fun getting inspired with Pete´s solutions for the world.

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