INTERACTIVE 3D ANIMATION

Aimed at a campaign whose focus was “people feels things differently”, the 3D animated film developed for Volkswagen is a co-production Santa-Cafundó directed by the duo “Alton”.

The primary idea was to provide users the autonomy to decide online the story that they would like to see, thus providing greater interactivity with the public and also, in a way, to awaken the client’s curiosity for 3D animation.

DEVELOPMENT AND FINALIZATION

At the time of production and development of animation, one of the biggest challenges was the generation of interesting cameras for scenes that well represent the “climate” to be transmitted.

Another factor to be taken into account was the anatomy and expressions of the characters, they needed to be able to adequately pass the appropriate emotions to each scene.

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See here the interactive version in english.

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