THE CHALLENGE

Eliane Coverings needed a special way to show their new 2014 collection.

Cafundó came with the meat and potatoes: or rather, projectors and Kinect..

INTERACTIVE IMMERSION

How about browsing between models covering with just a gesture?

Using the technology of the kinect associated to six projectors, we simulated the application of Eliane’s coverings on three walls and the floor, where different combinations can be applied.

Moving his arms to the sides, the user slides the wallcoverings. And with his feet sliding sideways, he can change the floor covering, creating unique combinations between them.

IN EVERY DETAILE

With a well done composition and a refined programming to integrate it all at the same time, the user can navigate between options and meet the new collection in a much more immersive way.

The environment was built for Eliane’s stand at the “Expo Coating” fair, in March 2014, in São Paulo.