Blog series which features the talents of the studio, the ones who compose our pulsating atmosphere;

Golden Coins: Pamella Pesarelli, 3D artist.

OI #GoldenCoins shows our 3D Artist Pamella Pesareli and her adventures around the 3D world.

Prata da Casa: James Brelaz, el Motion Designer

#GoldenCoins comes in this glory Monday to shake a little bit of your life. Today we talk about our precious James Brelaz, the Motion Designer that always has a hidden trick and know all the questions we may have about anything. (specially softwares!) Brelax, Breláz, Brêlaz. How long are you here at Cafundó and what […]

#PratadaCasa 4: Giovanni Girardi, Ilustrador.

Let’s discober the other golden coins of the yellow house?? Today we’re gonna talk about the main front of Illustration in Cafundó: Giovanni Girardi. It’s an old buddy we have since 2010, and so on he has engalarged our borders and gave a special shine to our work. Just about he got here, he joined […]

#PratadaCasa 03 – Roland Roderjan

strong>#GoldenCoinathe 3rd has arrived! We are going to talk about out rcreative resources inside the studio. Today is a special date for designers in Brazil so let’s talk about our Art Web director. He whom has, besides some other stories, is a graduated designer from UFPR – city of Curitiba.. Roland Roderjan is the guy […]

#Pratadacasa 02: Douglas da Silva

If you haven’t seen our #GoldenCoin01, this is a special moment where  Cafundó is revealing to the world the talented ones that make our team shine abroud.. Now #GoldenCoins 2nd edition is gonna talk about a boy who came here to let everything work fine. This guy programmed this blog: if everything works, he is […]

Prata da Casa #1 – Felipe Fox

Cafundó is gonna to share its #GoldenCoins: the brave heros who passed through our trembling selection, slaying dragons and Léo-ns so they could seat at ease in a throne of the Yellow House. Ok, maybe not. But they are our precious creative resources that are able to transform fabulous ideas into reality. The one who […]

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6 mitos sobre criatividade #02

Our Stuff / posted by in 26 Sep of 2012

A few days ago we were talking about the 6 myths of creativity, and I still own 3 myths to you. I will fulfill my debt right now!

Maybe you’ve read the other post and have had a feeling lik:, this is nothing new, everyone knows it. And that’s a good sign, actually.

This is my opinion: for our generation and those to come, these creativity concepts are being considered natural. We do not need effort to understand these ideas. Please note that “generation” is not limited to “persons born between December 1, 19XX to December 1 19YZ.” But mainly a group of people with similar affinities.

So despite sounding natural for many of us, it is still a concept to be absorbed by previous generations. One of the functions of Amabile’s research is to give scientific reality to those thoughts.

Let go to the facts?

MYTH # 4 Fear and sadness feed creativity:

This is probably related to the poets of the early twentieth century, great romantics who liked bohemia and had this depressed but extremely creative aura. One hundred years later, these guys still make an impression. There are some psychological studies suggesting that the incidence of depression is higher for artists and writers who has original talent in their thinking.

Well, the study exposed the opposite. The 12,000 emails were coded to identify the degree of fear, anxiety, sadness, anger, joy, that people were passing in that particular day. The messages show that people are happier if they got a good creative idea, but they were more likely to have this insight if they were feeling happy yesterday. It’s a vicious cycle: when people are engaged and motive with their work the chance to make cognitive  associations incubated for a good night’s sleep and come up with a good idea the next day is pretty big. “A happy day preceding a day criaitividade”.

MYTH # 5: Competition is more effective than Collaboration

Another common sense especially for high-tech industries is that generating internal competitions generate innovation. Actually, that’s halfway destructive. In a competition for recognition, the parties are not interested in sharing information because they fear being  stolen. In the surveys of Amabile, the most creative teams were those who had the confidence to share and debate ideas.

MYTH # 6: Tough moments triggers creativity;

When people are in real trouble their mind works really fast to find solutions to get themselves out of this problem – is it? In the corporate environment, where your job is at stake but you have no control over the decisions of the company, can be quite distressing.

By studying a division of 6000 people in a multinational technology company that suffered a 25% downsizing in personnel, which lasted about 18 difficult months, a significant reduction was seen in all creative stimulants. The moment before the staff  downsizing was even worse – of course, the fear of the unknown made they desengage from their work. And yet, after five months after the downsizing creativity was still significantly low.

This is a situation that does not have much to do: the staff reduction was necessary for survival, and is a time when all are subject to pass. But yer, even if its low does not mean it’s gone, right?

So, how did you like the research of mrs Amabile?

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