Blog series which features the talents of the studio, the ones who compose our pulsating atmosphere;

Golden Coins: Pamella Pesarelli, 3D artist.

OI #GoldenCoins shows our 3D Artist Pamella Pesareli and her adventures around the 3D world.

Prata da Casa: James Brelaz, el Motion Designer

#GoldenCoins comes in this glory Monday to shake a little bit of your life. Today we talk about our precious James Brelaz, the Motion Designer that always has a hidden trick and know all the questions we may have about anything. (specially softwares!) Brelax, Breláz, Brêlaz. How long are you here at Cafundó and what […]

#PratadaCasa 4: Giovanni Girardi, Ilustrador.

Let’s discober the other golden coins of the yellow house?? Today we’re gonna talk about the main front of Illustration in Cafundó: Giovanni Girardi. It’s an old buddy we have since 2010, and so on he has engalarged our borders and gave a special shine to our work. Just about he got here, he joined […]

#PratadaCasa 03 – Roland Roderjan

strong>#GoldenCoinathe 3rd has arrived! We are going to talk about out rcreative resources inside the studio. Today is a special date for designers in Brazil so let’s talk about our Art Web director. He whom has, besides some other stories, is a graduated designer from UFPR – city of Curitiba.. Roland Roderjan is the guy […]

#Pratadacasa 02: Douglas da Silva

If you haven’t seen our #GoldenCoin01, this is a special moment where  Cafundó is revealing to the world the talented ones that make our team shine abroud.. Now #GoldenCoins 2nd edition is gonna talk about a boy who came here to let everything work fine. This guy programmed this blog: if everything works, he is […]

Prata da Casa #1 – Felipe Fox

Cafundó is gonna to share its #GoldenCoins: the brave heros who passed through our trembling selection, slaying dragons and Léo-ns so they could seat at ease in a throne of the Yellow House. Ok, maybe not. But they are our precious creative resources that are able to transform fabulous ideas into reality. The one who […]

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Santur: mergulhando em SC com realidade aumentada

Our Stuff / posted by in 21 Aug of 2012

When augmented reality was still a far idea, the Cafundó was already there demystifying the technology and putting its cafundolian magic on it.

In mid-2009, Santur, which is responsible for promoting tourism in the state of Santa Catarina, came to the Cafundó seeking a way to launch national campaign.

The problem is that the state of Santa Catarina has so many demands of tourism that was difficult to reduce everything to a back cover of the magazine Viagem & Turismo. SC has the coast during the summer, with sunny beaches. SC has the winter on the mountains, with snow and warm cabins amid nature. SC has tourism history by European Vale, and still have adventure for the wild ones everywhere. Who is designer has already understood the big problem: how to synthesize all of this?

That’s where we had the idea: join the Cafundo’s know-how in computer graphics and the new experience that was emerging: augmented reality. Thus, the reader of the magazine in a story plunge on all tourism sectors, feeling inside the story.

We posted the campaign again here to make you feel everything the state of Santa Catarina has to offer. Just follow the instructions in the link: print SC icon and point it to your webcam and see the magic happen. Try it!

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