Blog series which features the talents of the studio, the ones who compose our pulsating atmosphere;

Golden Coins: Pamella Pesarelli, 3D artist.

OI #GoldenCoins shows our 3D Artist Pamella Pesareli and her adventures around the 3D world.

Prata da Casa: James Brelaz, el Motion Designer

#GoldenCoins comes in this glory Monday to shake a little bit of your life. Today we talk about our precious James Brelaz, the Motion Designer that always has a hidden trick and know all the questions we may have about anything. (specially softwares!) Brelax, Breláz, Brêlaz. How long are you here at Cafundó and what […]

#PratadaCasa 4: Giovanni Girardi, Ilustrador.

Let’s discober the other golden coins of the yellow house?? Today we’re gonna talk about the main front of Illustration in Cafundó: Giovanni Girardi. It’s an old buddy we have since 2010, and so on he has engalarged our borders and gave a special shine to our work. Just about he got here, he joined […]

#PratadaCasa 03 – Roland Roderjan

strong>#GoldenCoinathe 3rd has arrived! We are going to talk about out rcreative resources inside the studio. Today is a special date for designers in Brazil so let’s talk about our Art Web director. He whom has, besides some other stories, is a graduated designer from UFPR – city of Curitiba.. Roland Roderjan is the guy […]

#Pratadacasa 02: Douglas da Silva

If you haven’t seen our #GoldenCoin01, this is a special moment where  Cafundó is revealing to the world the talented ones that make our team shine abroud.. Now #GoldenCoins 2nd edition is gonna talk about a boy who came here to let everything work fine. This guy programmed this blog: if everything works, he is […]

Prata da Casa #1 – Felipe Fox

Cafundó is gonna to share its #GoldenCoins: the brave heros who passed through our trembling selection, slaying dragons and Léo-ns so they could seat at ease in a throne of the Yellow House. Ok, maybe not. But they are our precious creative resources that are able to transform fabulous ideas into reality. The one who […]

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Num ato repentino, nosso companheiro Galo Inácio deu no pé e descabelou todo mundo por aqui. Onde ele se meteu?!

Manifesto Social

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Join our saga in producing an animated short film.

Intercon 2011 – Entendendo melhor o mercado digital

Our Stuff / posted by in 26 Oct of 2011

On saturday 10/22 me and Cafundó‘s Strategist João Marcelo been in an event in São Paulo called Intercon. The porpous off this event was to bring great professionals form the digital market to a sincere and open talk. The themes had been separated in 4 areas, creativity, hackaton, social media and metrics. To the grief of the Cafundó’s blog readers, this guy who is writing spent all day in the metrics area, but i want to talk about the digital market, about the professionals responsable by the data analysis, in a few days i’ll post again only about how data can generate creative insights.

If someone wants a post about this event creative area, send an email to, he spent the whole day there.



Getting back to the event, became clear that the guys are not so in front of us, we have the same sources of information and the knowledge of the area is well balanced, the difference is in practice, as SP is a much larger market, more customers are willing to invest in digital and consequently there are more projects being executed. In this event i also found the cure for my frustration about the market we are in, because it became clear that the guys go through the same situations and problems we have here. In general, clients do not understand how to use the web, the agencies don’t know how to charge for  more specific services and overlook the digital and mostly professionals involved in the evaluation of the campaigns do not know what results to present to customers.

Among all that was said two things caught my attention. One participant asked to the speakers of the event when they felt that the market will change and companies and agencies will understand digital. Alessandro Lima (@alimasp) BI do Terra, said that this will only happen when this generation assume the post of decision makers in companies and agencies. Then i ask you: Are we doomed to wait so long for a mentality change in the market? I hope not.


The second important situation to note was a simple comment maded by Leonardo Naressi (@leonaressi) Director of Direct Performance. At the end of the event chat he said that a media manager of a large agency that from now on what matters is the CPLike (Cost-per-like). Analyze so simple and shallow metrics is one of the biggest mistakes a planner, media or marketing manager can make. The measurement of a click in a button should not be the KPI(key-performance-indicator) of any campaign, cause even without the like a fan-page can participate on the results of the campaign. But that is for another post, where i will talk in more detail on how to show your clients the right numbers and about multichannel funnels. That’s enough for today.


Every picture of this post has been stolen from @leonaressi and @amandazdias