Blog series which features the talents of the studio, the ones who compose our pulsating atmosphere;

Golden Coins: Pamella Pesarelli, 3D artist.

OI #GoldenCoins shows our 3D Artist Pamella Pesareli and her adventures around the 3D world.

Prata da Casa: James Brelaz, el Motion Designer

#GoldenCoins comes in this glory Monday to shake a little bit of your life. Today we talk about our precious James Brelaz, the Motion Designer that always has a hidden trick and know all the questions we may have about anything. (specially softwares!) Brelax, Breláz, Brêlaz. How long are you here at Cafundó and what […]

#PratadaCasa 4: Giovanni Girardi, Ilustrador.

Let’s discober the other golden coins of the yellow house?? Today we’re gonna talk about the main front of Illustration in Cafundó: Giovanni Girardi. It’s an old buddy we have since 2010, and so on he has engalarged our borders and gave a special shine to our work. Just about he got here, he joined […]

#PratadaCasa 03 – Roland Roderjan

strong>#GoldenCoinathe 3rd has arrived! We are going to talk about out rcreative resources inside the studio. Today is a special date for designers in Brazil so let’s talk about our Art Web director. He whom has, besides some other stories, is a graduated designer from UFPR – city of Curitiba.. Roland Roderjan is the guy […]

#Pratadacasa 02: Douglas da Silva

If you haven’t seen our #GoldenCoin01, this is a special moment where  Cafundó is revealing to the world the talented ones that make our team shine abroud.. Now #GoldenCoins 2nd edition is gonna talk about a boy who came here to let everything work fine. This guy programmed this blog: if everything works, he is […]

Prata da Casa #1 – Felipe Fox

Cafundó is gonna to share its #GoldenCoins: the brave heros who passed through our trembling selection, slaying dragons and Léo-ns so they could seat at ease in a throne of the Yellow House. Ok, maybe not. But they are our precious creative resources that are able to transform fabulous ideas into reality. The one who […]

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WTF!? Rotina ajuda o processo criativo

Our Stuff / posted by in 8 Apr of 2011

Every day you wake up at the same time, turn the TV on the same channel, do the same route to work. At work you get the same cup of coffee, greet your colleagues in the same way and talk about the same subjects. Sit at your desk, turn on your computer, take a sip of coffee and like every other day, look at the e-mails, pass the same blogs, sites and social networks. Put the headset on, listening to the same music, open a blank document and then you start working.

It happens everyday, everywhere and in various types of agencies. But for me it is very ironic that creative works are mostly developed by people who have predictable daily routines. Researching the topic, I found a blog that only talks about it. The Dailyroutines. So, if you identified yourself with the first paragraph, please know that you’re not alone, in fact you are part of most professionals who work with creativity.

In the Dailyroutines, Haruki Murakami talks about “mesmerizm” which is nothing more than a form of hypnotism. Ok, he might be joking, but even that has logic: all of these creative, unknowingly, are hypnotizing themself to do exactly the same things and every step of this routine might help them to enter into a creative process.

I may have overstated a little, but maybe your routine is your source of inspiration and you don’t know. So, have you ever stopped to think if your routine helps you? And if your routine was interrupted, what would happen?