Cafundó Academy


OVO The 360° Journey

a 360 degrees interactive animation that focus in social impact.

THE MAIN IDEA

The project, from the initial briefing, had a development of a storytelling based on social impact. So after some brainstorms, the concept gained a storytelling based entirely on the idea of disruptive unconventional families.

The script is based on a lost egg in search of his mother, the grand finale of the interaction, is an unconventional family that adopts him, thus questioning the traditional family model. The intention was to show in the shape of game that is the love that shapes families and not pre-established frameworks. But that’s a #spoiler.

 

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THE TECH CHALLENGE

Technology is never enough. But of course, when it makes sense. In this application, the main idea was to develop an authorial project that exploit the new technology to better understand its use and its possible applications.

The project was carried out in five weeks, so it was a real challenge in terms of use and investigating the best platforms for their development in a short time. But everything went well and after a few adjustments and user testing, the project was completed. And so was born OVO, a 360 degrees interactive animation.

 

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DID YOU GET CURIOUS?

Then kill your curiosity:

OVO is available for iOS and Android for free!

For more creative ideas, take a look here:

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cafundo.tv/ovo