FOCUS ON THE PRODUCT

The main objective of the animation was to show the new product Midea, the Midea Portable Liva.

Character Creation

The characters follow the same physical characteristics of the product of Midea, seeking a curvilinear design components with rounded edges and a color palette that focus and talk with the product.

Scenario and Finishing Development

The finishes were a key part of the project, always seeking the best possible refinement of shapes and elements in the scene. We dedicate a quality design time to improve the aesthetics of the scenes.