Koerich


FIG TREE IN AUGMENTED REALITY

Augmented reality app brings the Centenary Fig Tree of Florianópolis to life.

The Figueira, a centenary Fig Tree at the XV Square, is one of the most well-known icons of Florianópolis, and Cafundó could not let the city’s birthday pass by without a remarkable and technological experience involving Figueira.

THE EXPERIENCE

The famous XV Square now has one more story to tell, but this time a much more interactive one. Anyone passing through the square will see the Figueira come alive and tell her story in augmented reality. This is only possible with the “Lendas da Ilha” (Island Legends) app. The experience was created by Cafundó Estúdio Criativo in partnership with the Koerich stores.

Arriving in square XV, tourists and locals are guided to position themselves in front of Figueira and download the application available for free for Android and IOS phones.

As soon as the Figueira comes to life in the app, the visitors get to know the folkloric stories and traditions of the tree in a fun way.

 

 

THE PERSONALITY OF THE FIGUEIRA

The studio idealized the personality of the Figueira, with a mixture of sweetness and wisdom, at the same time sassy and playful, characteristics of the island’s locals. In a fun way the “Queen of the Square” interacts with locals and visitors on Magic Island.

 

And you, have you ever seen a Fig Tree turn alive?

Download it now at Google Play and Apple Store