ELIANE


INTERACTIVE ENVIRONMENT

Cafundó Studio prepared an environment full of interactivity for Eliane Coatings

THE CHALLENGE

Eliane Coverings needed a special way to show their new 2014 collection.

Cafundó came with the meat and potatoes: or rather, projectors and Kinect..

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INTERACTIVE IMMERSION

How about browsing between models covering with just a gesture?

Using the technology of the kinect associated to six projectors, we simulated the application of Eliane’s coverings on three walls and the floor, where different combinations can be applied.

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Moving his arms to the sides, the user slides the wallcoverings. And with his feet sliding sideways, he can change the floor covering, creating unique combinations between them.

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IN EVERY DETAILE

With a well done composition and a refined programming to integrate it all at the same time, the user can navigate between options and meet the new collection in a much more immersive way.

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The environment was built for Eliane’s stand at the “Expo Coating” fair, in March 2014, in São Paulo.